Marketing Genius

nauga

I’ve been away, lured back by this photo via fluffyfollies, of all places (don’t ask).  In the 60s, plastic leather had passed its prime and the marketers decided that they wanted to make the products distinctive and memorable.  So they created a creature called the Nauga (for Naugahyde, a branded vinyl product).  Needless to say, it wasn’t the huge success that the Mad Men had predicted.  Johnny seems nonplussed.

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01 2010

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